Some of the topics we cover in our ebook:
  • 1.Segmentation best practices
  • 2.Retargeting and real time bidding
  • 3.Retargeting through ad exchanges
  • 4.Creative optimization (A/B Testing)
  • 5.Retargeting on Facebook
  • 6.What's next with retargeting?
  • 7.Original 10 tips for highly successful retargeting campaigns
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